Apex or nothing.

The world doesn't need another fine product. Fine products lose to better products, and better products lose to apex products. Anything in between dies eventually.

Innovablast's filter for what we ship is simple: in the domain it lives in, can it be the apex? If not, it's not ours to build.

Apex isn't size.

It doesn't mean biggest, or most-funded, or most-marketed. It means: when someone in that domain has chosen seriously, this is the thing they choose. The clearest answer to its own question.

That's the bar. Most things don't pass it. Ours have to.