Brilliance as a product.
Innovablast is the infrastructure that makes innovation possible. One company from Rotterdam that builds innovations, with its own engine for building them.
Why Innovablast exists.
- Chapter 1
Too many ideas for one company.
Years on one venture, and new, solid ideas kept coming. None of them fitted inside one product, and each deserved its own brand, its own users, its own life.
- Chapter 2
The models that showed the way.
Google X, Bending Spoons and Alphabet showed that a company can be a launchpad that keeps producing: one house, many brands, one way of building.
- Chapter 3
A launchpad for innovation itself.
You cannot run fifty companies, but you can run many brands in one innovation infrastructure. Innovablast is that launchpad: a startup studio with its own engine, in Rotterdam.
Two ways to build.
One idea per company forces a choice. Innovablast gives every idea a home.
The traditional way
One company, one product: an all-in bet that must succeed, and everything learned stays inside it.
Innovablast
One engine, many innovations: a portfolio that keeps learning, where one stop never threatens the rest.
Containers, not departments.
Every innovation is a container: its own brand, product, site, apps and plans, standing on the shared engine.
We don't restructure, we reconfigure.

One rocket. Many modules.
We are the rocket that launches innovations into existence.
- 1
The modules are the innovations
Every innovation is a standalone product with its own brand, its own users and its own life.
- 2
The rocket is the engine
Innovablast is the central rocket. The modules mount on it, draw from it and launch from it.
- 3
The crew powers every module
People do not work for one product. They work for the rocket, and they power every module on it.
Europe's innovation engine for intelligent systems. Brilliance as a product.
Intelligent systems that enhance human capability.
Help millions of people reach their apex potential through transformative innovations, with lasting positive impact across industries.
Intelligent means five things
- AdaptiveLearns from use and changes with it.
- AutonomousActs on its own when needed, and asks when it should.
- ContextualUnderstands the moment it is in before it acts.
- ConnectedWorks with other systems and the people around it.
- PurposefulSolves a real problem, never technology for its own sake.
Where the engine points.
Direction, not a calendar. The second stands on the first.
Digital intelligence first
Software, AI and platforms: every innovation in orbit today is its own brand on one engine.
Then physical and hybrid
Connected devices and digital-physical products: intelligent systems that leave the screen, on the same engine.
What we hold tight.
Six principles, held the same way on every innovation.
Start small.
Every innovation begins as a small experiment: low capital, fast validation.
Scale naturally.
It grows to the size it deserves, no larger and no sooner.
Shared infrastructure.
One foundation under every product. Built once, used by every launch, improved by each.
One culture.
Many brands, one team, one way of working. Diverse but unified. Unified but diverse.
Strategic flexibility.
An innovation can grow, be spun out, be sold or be stopped. The engine is never at risk, and remains.
Limitless innovation.
Ideas are not restricted by industry boundaries. If it can be the apex in its domain, it is ours to build.
What we are made of.
Radical creativityEfficiency and agilityScalabilityCross-industry applicationAuthenticityGrowth mindset
From Rotterdam, the Netherlands.
Innovablast B.V. is the company behind every innovation on this site: one roof, one engine, many brands. The products are used worldwide.
Innovablast B.V. · Barendrecht, Netherlands
Questions people ask.
What people ask first.
- What is Innovablast?
- Innovablast builds innovations, with its own engine for building them: one company in Rotterdam behind a growing family of software products, each a standalone brand under one roof.
- Is Innovablast a venture studio?
- It is a startup studio and a product studio in one: Innovablast continuously develops and launches its own innovations, not tied to one industry, on one shared engine.
- What is the vision?
- Europe's innovation engine for intelligent systems: adaptive, autonomous, contextual, connected and purposeful systems that enhance human capability.
- Where is Innovablast based?
- Rotterdam, the Netherlands. The products are used worldwide.
- Does Innovablast have departments?
- No. There are no departments, only innovation containers standing on one shared foundation. We don't restructure, we reconfigure.
- What happens to an innovation over time?
- Every innovation is a container on the engine: its own brand, its own users, its own life. It can grow, be spun out, be sold or be stopped; the engine is never at risk.
- How do I work with Innovablast?
- Partner, press or join: one address for all of it, and a person answers.
Work with Innovablast.
Partnerships, press and people who want to build the next innovation with us.