We only build things once.

Give a company a few years and a few products, and look at what its engineers do all day. A lot of it is keeping four versions of the same sign-in working. Each product arrived with its own accounts, billing and way of going live. Each of those now needs looking after.

We decided what to build on before we decided what to build. Every innovation at Innovablast stands on the same spine: accounts, payments, data, AI, apps, websites and the way all of it is run.

What goes in the spine.

When a product needs something new, we ask one question. Will the next product need this too? If so, it goes in the spine and every innovation gets it. If it’s the thing that makes this product unlike the others, it stays in the product.

What you get for it.

A new innovation starts with everything a product needs to exist. Nobody spends the first months on sign-in screens. A fix made for one is a fix for all. A small team can keep many products running, because they all run the same way.

What it costs.

A mistake in the spine reaches every product as quickly as a fix does. So changes there get more care than anything else we do. Nothing goes in until every product on it has shown it still works.

We think that’s a good trade. You pay for the care once, and you stop paying for the copies.