No roadmap. We learn by shipping.

A roadmap is a list of guesses with dates on them. It makes a planning meeting feel productive, and then the first real users arrive and the list is out of date.

So we work differently. We choose a direction we believe in, ship the smallest real version we can stand behind, and watch what people do with it.

What we watch.

We care more about what people do than what they say. Do they come back? Do they use it the way we expected, or bend it into something we never planned? Do they show it to someone else? A week of that tells us more than a quarter of planning.

Then we adjust and ship again. The plan is whatever we learned last week.

What we do have.

We have a direction, principles and a method that every innovation goes through. The About page shows where the company is heading, and you’ll notice it has no dates on it.

Anyone who can tell you exactly what their product will look like next spring hasn’t shipped enough to be worried yet.